Distributed samples of products including Dove Ice Cream and Coca-Cola at special events. Obtained over 200 leads from potential buyers and generate interest in the Hyundai Equus. Entered people into contests and encourage participation in free promotional events. Created awareness of new product's features and benefits. Promoted the brand's key message and marketing campaign.
Contributed one article per week to the destination guide regarding hotels and cities worldwide.
Distributed over 300 samples of Perfect Fit protein cookies to shoppers. Created awareness of the new product's features and benefits by conducting demonstrations. Built relationships with over 250 potential customers to produce sales opportunities. Promoted the brand's key message as a healthy and all-natural substitute for snacking through in-store presence.
Acted as a liason between the team and the account manager by assisting in plan implementation and task delegation. Met with the client to discuss new ideas, timing, and budget. Contributed about 50 posts to social media sites publicizing the campaign and Socially Awkward TV. Compiled minutes from each meeting and reported progress and problems to the president.
Designed mockups of features, listings, and reviews of Paul Taylor and the Company. Updated existing circulation spreadsheets and media lists for over 300 publications. Compiled circulation/impression numbers of NYC publications in corresponding spreadsheets. Created media lists for targeted audiences and events using Google Analytics and publication media kits. Found contact information for NYC celebrities, senators, publishers, editors, and reporters. Pitched stories and extend invitations for upcoming dance festivals and performances to over 50 reporters.
Attended meetings and report any changes in SES requirements or the NCLB act. Networked with other SES providers to increase awareness of the company. Represented ATS at provider fairs to promote the program to parents and students. Sustained communication between the company, the target market, and the standards board.
Monitored the accuracy of customer surveys by listening to employee responses. Designed new techniques for interviewers to increase respondent participation. Informed supervisors on interviewer productivity. Led All Star meetings for 15 exceptional interviewers to increase client approval ratings.
M.A. in Strategic Public Relations
Concentration: Strategic Public Relations
Activities: TriSight
B.A. in PR, B.A. in Advertising, Minor in Communication Studies
Concentration: PR, Advertising
Activities: PRaction, AD club, Lambda Pi Eta Communication Honors Society, Alpha Epsilon Phi Sorority
writing articles and reviews, social media, public relations, advertising, market research, crisis management, networking, international travel, outdoor sports, fitness, cooking, reading
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